Recently, I watched some part of the movie Traffic Signal. In one scene, there is a beggar kid who goes to the chemist to purchase a fairness cream. While I don't remember the conversation perfectly, it somewhat goes like this:
Chemist: "Chal nikal barah rupaye".
Kid (giving the money in coins): "Yeh cream kaam karega na".
Chemist: "Kiske liye le raha hai".
Kid: "Apne liye".
Chemist (looking at the extremely dark complexion of the kid): "He he he he".
Now, I didn't want to bore you with that dialogue but here is my point. I'm very annoyed with Sharukh Khan. Yesterday I saw an advertisment on television featuring Sharukh Khan endorse a fairness cream for men. Not we all know the obsession we Indians have with a fair skin and a pretty face. But when role models like Sharukh endorse such products which all educated people know is a sham, it just pisses me off.
I guess beauty is skin deep but our views are even more shallow.